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People don’t want to buy a hammer, they want to bang in a nail!– Gary C. Halbert
Thank you for visiting my personal website. Here you will find some information about me, and hopefully some more information about things that interest me and hopefully you too. Enjoy your time here.
As an experienced Digital Marketing Manager with a demonstrated history of working in the computer software industry, I enjoy taking complex ideas and framing stories that are accessible and relevant. My skills and experience across many areas of tech marketing and my roll-up the sleeves and get stuck in attitude towards work have enabled me to succeed in working across cultural and geographical borders in internationally-based teams. I believe that there is always an opportunity to learn and experience new things and to help others do the same.
Connect with me on LinkedIn
Here’s what my former VP of Marketing said about me.
More about Gary Halbert.
Gary Halbert is my Copywriting Hero. I honestly believe that Halbert is the greatest copywriter to have ever lived. Had he been alive today, I am sure he would have loved making money online and been the best at it, too. “What a time to be alive!”
When It Comes To Writing Copy, Far Too Much Attention Is Paid To The Actual Writing And Far Too Little– Gary C Halbert
Is Paid To Ferreting Out Facts
About That Which The Copywriter Is Trying To Sell!
Some Free Marketing Resources
These are links to some of the classic writing on advertising and marketing, they are a little old and are in the public domain free for you to enjoy. And just as relevant today as they were when first published.
Ogilvy on Advertising — by David Ogilvy (1983)
Scientific Advertising — by Claude C. Hopkins (1921)
The essentials of advertising — by Frank Leroy Blanchard (1921)
Advertising, its principles and practice — by Harry Tipper (1919)
Better advertising; a practical manual of the principles of advertising — by John Manly (1921)