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Author: Rob Oakley

4-Step Google Ads Hack to Leapfrog Your Competition

4-Step Google Ads Hack to Leapfrog Your Competition

Posted on Posted on12/2412/24By Rob Oakley

If you are running Google Ads, this Google ads hack will help you quickly get the edge on your competition … Read More4-Step Google Ads Hack to Leapfrog Your Competition

The KLF, Chaos, and… Darwin?

The KLF, Chaos, and… Darwin?

Posted on Posted on12/2412/24By Rob Oakley

As a 14-year-old, I was captivated by the KLF. Their music was unlike anything else, blending wild beats with an … Read MoreThe KLF, Chaos, and… Darwin?

Understanding the Digital DJ Workflow and that Grimes Coachella thing

Understanding the Digital DJ Workflow and that Grimes Coachella thing

Posted on Posted on04/2404/24By Rob Oakley

Something a little bit different from me today. If you follow the music industry or celebrities you may have seen, … Read MoreUnderstanding the Digital DJ Workflow and that Grimes Coachella thing

The Pun-damentals of Seriously Slick Subject lines

The Pun-damentals of Seriously Slick Subject lines

Posted on Posted on11/2311/23By Rob Oakley

We had a bit of fun in the office this week writing some subject lines for an email for our … Read MoreThe Pun-damentals of Seriously Slick Subject lines

There’s an AI for That!

There’s an AI for That!

Posted on Posted on11/2311/23By Rob Oakley

Recently, you have probably noticed an explosion of AI tools. There is one (or two) for almost every scenario. It … Read MoreThere’s an AI for That!

How to Create Awesome Diagrams in ChatGPT and Mermaid

How to Create Awesome Diagrams in ChatGPT and Mermaid

Posted on Posted on08/2311/23By Rob Oakley

Generative AI has been a game-changer in many industries, especially marketing but it’s not just a shortcut to writing articles. … Read MoreHow to Create Awesome Diagrams in ChatGPT and Mermaid

1 Comment on How to Create Awesome Diagrams in ChatGPT and Mermaid

Pattern interrupt: the key to cutting through the noise

Posted on Posted on02/2311/23By Rob Oakley

Like most things, this tactic is not completely new in marketing, but people are now talking about pattern interrupts as … Read MorePattern interrupt: the key to cutting through the noise

1 Comment on Pattern interrupt: the key to cutting through the noise
How to Identify AI written Content according to chatGPT and me

How to Identify AI written Content according to chatGPT and me

Posted on Posted on02/2311/23By Rob Oakley

THIS ARTICLE WAS FIRST PUBLISHED HERE: https://bizkit.uk/how-to-identify-ai-generated-content/ in January 2023(BizKit UK is a project that I am currently working on) … Read MoreHow to Identify AI written Content according to chatGPT and me

1 Comment on How to Identify AI written Content according to chatGPT and me

Glossary of Marketing Terms

Posted on Posted on12/2212/22By Rob Oakley
What you need to know about Keyword Research in 2022

What you need to know about Keyword Research in 2022

Posted on Posted on10/2210/22By Rob Oakley

Whenever we talk about digital marketing, PPC, and SEO, one thing that always gets a lot of airtime is Keywords … Read MoreWhat you need to know about Keyword Research in 2022

1 Comment on What you need to know about Keyword Research in 2022Tagskeyword research, keywords
Saying what you mean, setting expectations, and now we’re cooking

Saying what you mean, setting expectations, and now we’re cooking

Posted on Posted on10/2210/22By Rob Oakley

Today I want to write about setting expectations. In the spring, I bought a gas BBQ from a website that … Read MoreSaying what you mean, setting expectations, and now we’re cooking

There is someone for everyone… and they are probably on Facebook

There is someone for everyone… and they are probably on Facebook

Posted on Posted on04/2204/22By Rob Oakley

It didn’t take me long to fail in my commitment to myself to post once a week, but there you … Read MoreThere is someone for everyone… and they are probably on Facebook

Coca-Cola MagiCans

Coca-Cola MagiCans

Posted on Posted on04/2204/22By Rob Oakley

Nothing can be great and terrible at the same time, right? Well, it appears it can and was in the … Read MoreCoca-Cola MagiCans

The story of some Golden TV Adverts

The story of some Golden TV Adverts

Posted on Posted on03/2203/22By Rob Oakley

This weekend was my parent’s Golden Wedding Anniversary. On March 25th 1972, 50 Years ago, they were married. My sister … Read MoreThe story of some Golden TV Adverts

Henry Hoover

Henry Hoover

Posted on Posted on03/2203/22By Rob Oakley

Recently, my wife and I volunteered to clean the church, twice a month. Like a lot of places in the … Read MoreHenry Hoover

Mini MBA

Mini MBA

Posted on Posted on03/2203/22By Rob Oakley

As expected great Marketing from the miniMBA

The 250 Word Rule, and some others

The 250 Word Rule, and some others

Posted on Posted on03/2210/22By Rob Oakley

I read a post recently about the 250 word rule. It is a writing technique and novelist Raymond Chandler‘s ‘one-rule’. … Read MoreThe 250 Word Rule, and some others

Plan and Prepare for PPC Success

Plan and Prepare for PPC Success

Posted on Posted on02/2210/22By Rob Oakley

“If you have 3 hours to cut down a tree, spend 2 hours sharpening the axe”, Abraham Lincoln (Maybe) You … Read MorePlan and Prepare for PPC Success

1 Comment on Plan and Prepare for PPC SuccessTagsPPC
Naked Wines

Naked Wines

Posted on Posted on02/2202/22By Rob Oakley

If you don’t know, Naked wines is a wine subscription service that allows members to purchase wine directly from selected … Read MoreNaked Wines

RXBar – Be Different

RXBar – Be Different

Posted on Posted on02/2202/22By Rob Oakley

RXBar stands out as different by making the ingredients the focus of its packaging

Price Comparison Examples

Price Comparison Examples

Posted on Posted on02/2202/22By Rob Oakley

Playbook Vs Industry alternative

1 Comment on Price Comparison ExamplesTagsprice comparison, swipe
Grubby – Vegan Meal Kits

Grubby – Vegan Meal Kits

Posted on Posted on02/2202/22By Rob Oakley

My family are pretty big meat-eaters. We eat a lot of vegetables, but rarely exclusively vegetarian meals, and never Vegan, … Read MoreGrubby – Vegan Meal Kits

McDonald’s Valentines Day (McKiss?)

McDonald’s Valentines Day (McKiss?)

Posted on Posted on02/2202/22By Rob Oakley

Great Visual Ad, needs no explanation (that’s a Big Mac BTW) – Congratulations to TBWA Thailand for this I found … Read MoreMcDonald’s Valentines Day (McKiss?)

Tagsmcdoonalds, swipe, valentines day
Always have a call to action

Always have a call to action

Posted on Posted on02/2210/22By Rob Oakley

In this post, I talk about why you should always have a call to action and give some examples. Everyone … Read MoreAlways have a call to action

2 Comments on Always have a call to action
No One Cares About You

No One Cares About You

Posted on Posted on02/2202/22By Rob Oakley

That’s right – NO ONE CARES ABOUT YOU! This is the first page of Chapter 2 from Neville Medhora’s book … Read MoreNo One Cares About You

Personalisation – The Gary Halbert Method

Personalisation – The Gary Halbert Method

Posted on Posted on02/2202/22By Rob Oakley

The following post is based on one of the late Gary Halbert’s letters and is about personalisation. Most of us … Read MorePersonalisation – The Gary Halbert Method

Heroes: Harry Dry

Heroes: Harry Dry

Posted on Posted on02/2202/22By Rob Oakley

Harry Dry is young but with the wisdom and experience of someone years old. He is an Entrepreneur and marketing … Read MoreHeroes: Harry Dry

The Explainer – Dave Gerhardt

The Explainer – Dave Gerhardt

Posted on Posted on02/2202/22By Rob Oakley

This is the elevator pitch formula from page 40 of Dave Gerhardt’s 2022 book – Founder Brand.

Surfrider foundation

Surfrider foundation

Posted on Posted on02/2202/22By Rob Oakley
Free ‘CLASSIC’ Marketing Resources

Free ‘CLASSIC’ Marketing Resources

Posted on Posted on02/2202/22By Rob Oakley

These are links to some of the classic writing on advertising and marketing, they are a little old and are in … Read MoreFree ‘CLASSIC’ Marketing Resources

1 Comment on Free ‘CLASSIC’ Marketing Resources
Heroes: Gary Halbert

Heroes: Gary Halbert

Posted on Posted on02/2210/22By Rob Oakley

Gary Halbert is my Copywriting Hero. I believe that Halbert is the greatest copywriter to have ever lived. Had he … Read MoreHeroes: Gary Halbert

4 Comments on Heroes: Gary Halbert
Heroes: Eddie Shleyner

Heroes: Eddie Shleyner

Posted on Posted on02/2202/22By Rob Oakley

LinkedIn: https://www.linkedin.com/in/eshleyner/ Eddie is the founder of VeryGoodCopy.com which is an excellent website, Especially the MicroCourses, which are free when … Read MoreHeroes: Eddie Shleyner

1 Comment on Heroes: Eddie Shleyner
Redchurch Brewery Jan email

Redchurch Brewery Jan email

Posted on Posted on02/2202/22By Rob Oakley

I have not tried their beer, yet… but I am sure it is great, to be honest I signed up … Read MoreRedchurch Brewery Jan email

Leave a comment on Redchurch Brewery Jan email
Heroes: Neville Medhora

Heroes: Neville Medhora

Posted on Posted on01/2202/22By Rob Oakley

LinkedIn: https://www.linkedin.com/in/neville-medhora-654749/ Neville runs a few websites and is Owner of Kopy Group, LLC (CopywritingCourse.com / SwipeFile.com). In 2013 he … Read MoreHeroes: Neville Medhora

Business Relationships in Korea

Business Relationships in Korea

Posted on Posted on06/2102/22By Rob Oakley

Business relationships in Korea are an essential ingredient to success. I hear you! Building relationships is essential for doing business … Read MoreBusiness Relationships in Korea

Marketing in Korea

Marketing in Korea

Posted on Posted on11/2011/23By Rob Oakley

When it comes to Marketing in Korea, there are many differences, quirks, and behaviours to consider. Korea is the most … Read MoreMarketing in Korea

Testing the Enterprise

Testing the Enterprise

Posted on Posted on05/2002/22By Rob Oakley

Subject: Testing of enterprise application software Keywords; testing, enterprise application software, enterprise software Title: Testing the Enterprise, Written by Robert … Read MoreTesting the Enterprise

Leave a comment on Testing the EnterpriseTagsPortfolio, Work with me

4 Principles of Perfecting Communication

Posted on Posted on07/1902/22By Rob Oakley

Your ability to communicate is not only important for your career success but also for your personal growth and happiness. … Read More4 Principles of Perfecting Communication

Leave a comment on 4 Principles of Perfecting CommunicationTagsPortfolio, Work with me
5 Parts of the Perfect Listicle

5 Parts of the Perfect Listicle

Posted on Posted on07/1902/22By Rob Oakley

If you have ever experienced the sudden realisation you have lost a few hours to an internet ‘timesuck’ the chances … Read More5 Parts of the Perfect Listicle

Plr-Printables

Posted on Posted on03/1902/22By Rob Oakley

This project is an eCommerce site selling digital products such as eBooks, training and blueprints with special licenses for rebranding. … Read MorePlr-Printables

Leave a comment on Plr-Printables

GDPR

Posted on Posted on01/1905/20By Rob Oakley

GDPR, What you need to know now. Download your GDPR Awareness Webinar  DISCLAIMER: The Author accepts no responsibility for any … Read MoreGDPR

Leave a comment on GDPRTagsPortfolio, Work with me

What is Scaling in the Cloud?

Posted on Posted on01/1905/20By Rob Oakley

What is Scaling in the Cloud? – describing the technology in simple terms. One of the most attractive features of … Read MoreWhat is Scaling in the Cloud?

Leave a comment on What is Scaling in the Cloud?TagsPortfolio, Work with me
5 facts about Korea and why startups need to care

5 facts about Korea and why startups need to care

Posted on Posted on01/1902/22By Rob Oakley

5 facts about Korea and why startups need to care (in 2019) September 2019 | 1011 Words | (4 Minute … Read More5 facts about Korea and why startups need to care

Leave a comment on 5 facts about Korea and why startups need to careTagsPortfolio
What is cloud computing?

What is cloud computing?

Posted on Posted on01/1902/22By Rob Oakley

So, what is cloud computing? Cloud computing is the name used to refer to computing services including servers, storage, databases, … Read MoreWhat is cloud computing?

Leave a comment on What is cloud computing?TagsPortfolio, Work with me
A Guide to Blockchain

A Guide to Blockchain

Posted on Posted on01/1902/22By Rob Oakley

A Guide to Blockchain So what is  “Blockchain”? As the name suggests Blockchain has blocks connected by a chain. A … Read MoreA Guide to Blockchain

Leave a comment on A Guide to BlockchainTagsPortfolio, Work with me
This Shocking fact made me rethink GDPR Compliance

This Shocking fact made me rethink GDPR Compliance

Posted on Posted on09/1802/22By Rob Oakley

Just because the barrage of consent emails have stopped and it is no longer front-page news doesn’t mean you can … Read MoreThis Shocking fact made me rethink GDPR Compliance

Create with Canva

Posted on Posted on05/1802/22By Rob Oakley

This free training course will show you how you can easily create a range of images for your small business.  … Read MoreCreate with Canva

Leave a comment on Create with CanvaTagsTraining

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The written word is the strongest source of power in the entire universe.

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