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Author: Rob Oakley

Glossary of Marketing Terms

Posted on Posted on12/2212/22By Rob Oakley

What you need to know about Keyword Research in 2022

Posted on Posted on10/2210/22By Rob Oakley

Whenever we talk about digital marketing, PPC, and SEO, one thing that always gets a lot of airtime is Keywords … Read MoreWhat you need to know about Keyword Research in 2022

1 Comment on What you need to know about Keyword Research in 2022Tagskeyword research, keywords

Saying what you mean, setting expectations, and now we’re cooking

Posted on Posted on10/2210/22By Rob Oakley

Today I want to write about setting expectations. In the spring, I bought a gas BBQ from a website that … Read MoreSaying what you mean, setting expectations, and now we’re cooking

There is someone for everyone… and they are probably on Facebook

Posted on Posted on04/2204/22By Rob Oakley

It didn’t take me long to fail in my commitment to myself to post once a week, but there you … Read MoreThere is someone for everyone… and they are probably on Facebook

Coca-Cola MagiCans

Posted on Posted on04/2204/22By Rob Oakley

Nothing can be great and terrible at the same time, right? Well, it appears it can and was in the … Read MoreCoca-Cola MagiCans

The story of some Golden TV Adverts

Posted on Posted on03/2203/22By Rob Oakley

This weekend was my parent’s Golden Wedding Anniversary. On March 25th 1972, 50 Years ago, they were married. My sister … Read MoreThe story of some Golden TV Adverts

Henry Hoover

Posted on Posted on03/2203/22By Rob Oakley

Recently, my wife and I volunteered to clean the church, twice a month. Like a lot of places in the … Read MoreHenry Hoover

Mini MBA

Posted on Posted on03/2203/22By Rob Oakley

As expected great Marketing from the miniMBA

The 250 Word Rule, and some others

Posted on Posted on03/2210/22By Rob Oakley

I read a post recently about the 250 word rule. It is a writing technique and novelist Raymond Chandler‘s ‘one-rule’. … Read MoreThe 250 Word Rule, and some others

Plan and Prepare for PPC Success

Posted on Posted on02/2210/22By Rob Oakley

“If you have 3 hours to cut down a tree, spend 2 hours sharpening the axe”, Abraham Lincoln (Maybe) You … Read MorePlan and Prepare for PPC Success

1 Comment on Plan and Prepare for PPC SuccessTagsPPC

Naked Wines

Posted on Posted on02/2202/22By Rob Oakley

If you don’t know, Naked wines is a wine subscription service that allows members to purchase wine directly from selected … Read MoreNaked Wines

RXBar – Be Different

Posted on Posted on02/2202/22By Rob Oakley

RXBar stands out as different by making the ingredients the focus of its packaging

Price Comparison Examples

Posted on Posted on02/2202/22By Rob Oakley

Playbook Vs Industry alternative

1 Comment on Price Comparison ExamplesTagsprice comparison, swipe

Grubby – Vegan Meal Kits

Posted on Posted on02/2202/22By Rob Oakley

My family are pretty big meat-eaters. We eat a lot of vegetables, but rarely exclusively vegetarian meals, and never Vegan, … Read MoreGrubby – Vegan Meal Kits

McDonald’s Valentines Day (McKiss?)

Posted on Posted on02/2202/22By Rob Oakley

Great Visual Ad, needs no explanation (that’s a Big Mac BTW) – Congratulations to TBWA Thailand for this I found … Read MoreMcDonald’s Valentines Day (McKiss?)

Tagsmcdoonalds, swipe, valentines day

Always have a call to action

Posted on Posted on02/2210/22By Rob Oakley

In this post, I talk about why you should always have a call to action and give some examples. Everyone … Read MoreAlways have a call to action

2 Comments on Always have a call to action

No One Cares About You

Posted on Posted on02/2202/22By Rob Oakley

That’s right – NO ONE CARES ABOUT YOU! This is the first page of Chapter 2 from Neville Medhora’s book … Read MoreNo One Cares About You

Personalisation – The Gary Halbert Method

Posted on Posted on02/2202/22By Rob Oakley

The following post is based on one of the late Gary Halbert’s letters and is about personalisation. Most of us … Read MorePersonalisation – The Gary Halbert Method

Heroes: Harry Dry

Posted on Posted on02/2202/22By Rob Oakley

Harry Dry is young but with the wisdom and experience of someone years old. He is an Entrepreneur and marketing … Read MoreHeroes: Harry Dry

The Explainer – Dave Gerhardt

Posted on Posted on02/2202/22By Rob Oakley

This is the elevator pitch formula from page 40 of Dave Gerhardt’s 2022 book – Founder Brand.

Surfrider foundation

Posted on Posted on02/2202/22By Rob Oakley

Free ‘CLASSIC’ Marketing Resources

Posted on Posted on02/2202/22By Rob Oakley

These are links to some of the classic writing on advertising and marketing, they are a little old and are in … Read MoreFree ‘CLASSIC’ Marketing Resources

Leave a comment on Free ‘CLASSIC’ Marketing Resources

Heroes: Gary Halbert

Posted on Posted on02/2210/22By Rob Oakley

Gary Halbert is my Copywriting Hero. I believe that Halbert is the greatest copywriter to have ever lived. Had he … Read MoreHeroes: Gary Halbert

2 Comments on Heroes: Gary Halbert

Heroes: Eddie Shleyner

Posted on Posted on02/2202/22By Rob Oakley

LinkedIn: https://www.linkedin.com/in/eshleyner/ Eddie is the founder of VeryGoodCopy.com which is an excellent website, Especially the MicroCourses, which are free when … Read MoreHeroes: Eddie Shleyner

1 Comment on Heroes: Eddie Shleyner

Redchurch Brewery Jan email

Posted on Posted on02/2202/22By Rob Oakley

I have not tried their beer, yet… but I am sure it is great, to be honest I signed up … Read MoreRedchurch Brewery Jan email

Leave a comment on Redchurch Brewery Jan email

Heroes: Neville Medhora

Posted on Posted on01/2202/22By Rob Oakley

LinkedIn: https://www.linkedin.com/in/neville-medhora-654749/ Neville runs a few websites and is Owner of Kopy Group, LLC (CopywritingCourse.com / SwipeFile.com). In 2013 he … Read MoreHeroes: Neville Medhora

Business Relationships in Korea

Posted on Posted on06/2102/22By Rob Oakley

Business relationships in Korea are an essential ingredient to success. I hear you! Building relationships is essential for doing business … Read MoreBusiness Relationships in Korea

Marketing in Korea

Posted on Posted on11/2002/22By Rob Oakley

When it comes to Marketing in Korea, there are many differences, quirks, and behaviours to consider. Korea is the most … Read MoreMarketing in Korea

Testing the Enterprise

Posted on Posted on05/2002/22By Rob Oakley

Subject: Testing of enterprise application software Keywords; testing, enterprise application software, enterprise software Title: Testing the Enterprise, Written by Robert … Read MoreTesting the Enterprise

Leave a comment on Testing the EnterpriseTagsPortfolio, Work with me

4 Principles of Perfecting Communication

Posted on Posted on07/1902/22By Rob Oakley

Your ability to communicate is not only important for your career success but also for your personal growth and happiness. … Read More4 Principles of Perfecting Communication

Leave a comment on 4 Principles of Perfecting CommunicationTagsPortfolio, Work with me

5 Parts of the Perfect Listicle

Posted on Posted on07/1902/22By Rob Oakley

If you have ever experienced the sudden realisation you have lost a few hours to an internet ‘timesuck’ the chances … Read More5 Parts of the Perfect Listicle

Plr-Printables

Posted on Posted on03/1902/22By Rob Oakley

This project is an eCommerce site selling digital products such as eBooks, training and blueprints with special licenses for rebranding. … Read MorePlr-Printables

Leave a comment on Plr-Printables

GDPR

Posted on Posted on01/1905/20By Rob Oakley

GDPR, What you need to know now. Download your GDPR Awareness Webinar  DISCLAIMER: The Author accepts no responsibility for any … Read MoreGDPR

Leave a comment on GDPRTagsPortfolio, Work with me

What is Scaling in the Cloud?

Posted on Posted on01/1905/20By Rob Oakley

What is Scaling in the Cloud? – describing the technology in simple terms. One of the most attractive features of … Read MoreWhat is Scaling in the Cloud?

Leave a comment on What is Scaling in the Cloud?TagsPortfolio, Work with me

5 facts about Korea and why startups need to care

Posted on Posted on01/1902/22By Rob Oakley

5 facts about Korea and why startups need to care (in 2019) September 2019 | 1011 Words | (4 Minute … Read More5 facts about Korea and why startups need to care

Leave a comment on 5 facts about Korea and why startups need to careTagsPortfolio

What is cloud computing?

Posted on Posted on01/1902/22By Rob Oakley

So, what is cloud computing? Cloud computing is the name used to refer to computing services including servers, storage, databases, … Read MoreWhat is cloud computing?

Leave a comment on What is cloud computing?TagsPortfolio, Work with me

A Guide to Blockchain

Posted on Posted on01/1902/22By Rob Oakley

A Guide to Blockchain So what is  “Blockchain”? As the name suggests Blockchain has blocks connected by a chain. A … Read MoreA Guide to Blockchain

Leave a comment on A Guide to BlockchainTagsPortfolio, Work with me

This Shocking fact made me rethink GDPR Compliance

Posted on Posted on09/1802/22By Rob Oakley

Just because the barrage of consent emails have stopped and it is no longer front-page news doesn’t mean you can … Read MoreThis Shocking fact made me rethink GDPR Compliance

Create with Canva

Posted on Posted on05/1802/22By Rob Oakley

This free training course will show you how you can easily create a range of images for your small business.  … Read MoreCreate with Canva

Leave a comment on Create with CanvaTagsTraining

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The written word is the strongest source of power in the entire universe.

Gary Halbert
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