Author: Rob Oakley

Today I want to write about setting expectations. In the spring, I bought a gas BBQ from a website that … Read MoreSaying what you mean, setting expectations, and now we’re cooking

It didn’t take me long to fail in my commitment to myself to post once a week, but there you … Read MoreThere is someone for everyone… and they are probably on Facebook

Nothing can be great and terrible at the same time, right? Well, it appears it can and was in the … Read MoreCoca-Cola MagiCans

This weekend was my parent’s Golden Wedding Anniversary. On March 25th 1972, 50 Years ago, they were married. My sister … Read MoreThe story of some Golden TV Adverts

Recently, my wife and I volunteered to clean the church, twice a month. Like a lot of places in the … Read MoreHenry Hoover

I read a post recently about the 250 word rule. It is a writing technique and novelist Raymond Chandler‘s ‘one-rule’. … Read MoreThe 250 Word Rule, and some others

If you don’t know, Naked wines is a wine subscription service that allows members to purchase wine directly from selected … Read MoreNaked Wines

My family are pretty big meat-eaters. We eat a lot of vegetables, but rarely exclusively vegetarian meals, and never Vegan, … Read MoreGrubby – Vegan Meal Kits

In this post, I talk about why you should always have a call to action and give some examples. Everyone … Read MoreAlways have a call to action

That’s right – NO ONE CARES ABOUT YOU! This is the first page of Chapter 2 from Neville Medhora’s book … Read MoreNo One Cares About You

The following post is based on one of the late Gary Halbert’s letters and is about personalisation. Most of us … Read MorePersonalisation – The Gary Halbert Method

These are links to some of the classic writing on advertising and marketing, they are a little old and are in … Read MoreFree ‘CLASSIC’ Marketing Resources

Business relationships in Korea are an essential ingredient to success. I hear you! Building relationships is essential for doing business … Read MoreBusiness Relationships in Korea

When it comes to Marketing in Korea, there are many differences, quirks, and behaviours to consider. Korea is the most … Read MoreMarketing in Korea

If you have ever experienced the sudden realisation you have lost a few hours to an internet ‘timesuck’ the chances … Read More5 Parts of the Perfect Listicle

Just because the barrage of consent emails have stopped and it is no longer front-page news doesn’t mean you can … Read MoreThis Shocking fact made me rethink GDPR Compliance